Uniting therapy with credible, approachable and compassionate branding
Overview
The Equine Experience looks to connect patients with horse therapy aimed at helping those with conditions such as ADHD, depression, anxiety, trauma, addiction and eating disorders. Creating good branding and web design was pinnacle to their success of growing their client base, brand identity and impact.
The Equine Experience
Client
Website Design
UX/UI Design
Logo Design
Style Guide
Print Design
Design
Branding Design
Project Unit
2022
Year Completed
Individual Project
Type of Project
Deliverables
Logo
Website Prototype
Signage
Printed Materials
Branded Merchandise
The Challenges
To grow their business and implement a cohesive brand The Equine Experience
Lack of Brand Identity
Attracting the Right Clients
Inadequate Equine Assisted Therapy Awareness
The Equine Experience (TEE) is an equine assisted psychotherapy practice combining therapeutic goals with horses as co-facilitators. Located in the Yarra Valley, TEE prioritizes the wellbeing of its rescue horses and aims to create a safe, supportive environment for clients. Below
Credibility and Compassion: Establish TEE as a trusted therapeutic service that combines expertise with empathy.
Nature and Personal Growth: Integrate elements representing the connection to nature, horses, and the Yarra Valley.
Distinctive Positioning: Set TEE apart from other Equine Therapy practices, avoiding overused wellness motifs to appeal to a wide audience.
The Human Centred Design Process
The steps for establishing and implementing a cohesive brand
Design for the Audience
Attracting the Right Clients
Creation of a Cohesive Brand Style
Stylescape
Colour Pallete
The Huge Impact
The new visual identity for The Equine Experience positions the practice as a distinct, welcoming option within the equine therapy space. By blending nature-inspired visuals with professional yet warm branding elements, TEE’s identity reflects its core values: growth, connection, and healing. This unique approach not only fosters trust but invites a wider audience to explore the benefits of equine-assisted therapy in a space that feels as safe and nurturing as the herd they’ll connect with.
